Are you selling any product online? Many Big corporate firms spend millions of dollars every year in advertisement. Companies spend money on TV advertisements, ads on newspaper, pay lot of buy ad spots in magazines. With internet getting popular more and more firms are spending lot of money in online ads like Adwords as well. But how many of those firms track if these advertisements bringing those sales figures they
expect? Well some of them might be.What is the best method of advertising to increase your sales? Let’s find out. This is what I found in one of the sites on the other day.
I have been thinking of getting a HDTV for my house. Naturally I went to google and searched through the best HDTV reviews available online. I found that most of the Samsung HDTV models are rated high by most of the reviews. Few years back I wouldn’t have imagined Samsung beating Sony HDTV models. But they have done it through their excellent quality products and customer service. How important is customer service and after sales service? Take a look at Toshiba. One of their HDTV models 42RV530U is high definition television with awesome picture quality and features. But if you see the customer reviews of this Toshiba HDTV, you will see that there are few customers who are very disappointed with the poor customer service from Toshiba. Will it affect the sales of this TV? You bet… Look at the best selling HDTV models of 2008. Even Philips managed to get inside the list with their eco friendly HDTV, where as Toshiba is nowhere in top 10, despite of their excellent quality products. Read the full article..
Don’t you think that if Toshiba took extra care of their consumers they would increase their TV sales. Definitely. The word of mouth is the best advertisement for any product and is free. A delighted customer will spread news about your product to all his friends and relatives and they in turn will spread it to their friends and families. The potential is exponential. And when it comes to sales a delighted customer can bring in more sales than any ads out there. There is point spending millions of dollars in advertisements if you can't get satisfied customers. All the money you spent to bring in new customers will be waste if you can't offer them good service. It is high time that sellers understand the importance of customer care especially in today's highly competitive market. If you own a company or selling a product online, think of this. Are you really making your customers satisfied?
