ProMoneyMakers.Net

12 Tips To Optimize Your Membership Site For Search Engines 1. Use unique content wherever possible

PLR and free reprints can be modified to look original to the search engines. To be classed as unique, the copy must be at least 30% different to any other webpage on the internet. In addition to free reprints and PLR, it pays to also create content for your membership site from scratch. Outsource this task to a ghostwriter to save time. 2. Add new content regularly

To maintain a high page rank with the search engines, and a quality membership site, webmasters need to regularly add new content to their websites. A blog is a great way to add content to your site on a regular basis. Encouraging your members to comment on your blog may give you ideas for follow up blog posts, and will also increase your search engine ranking.

3. Choose the perfect keywords

Select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Although general terms draw more searches, there is a lot of competition for them and it will be difficult to get your page a high ranking.

Specific keyword phrases will get typed in less often, but you will get more targeted traffic and a higher page ranking for these phrases.

Look at what your competition is doing. Check out at least the top ten results for your keyword phrases on various search engines. Look at the source html codes and meta-tags on your competitors web pages to get some ideas.

4. Don’t jam in the keywords but consider your keyword density

The optimal keyword density is unclear, but many recommend aiming for 3% and 7% to get the most traffic without being penalized by the search engines. Keep in mind that both search engines and your readers prefer quality content that flows over keyword stuffed articles.

5. Put them where they count - keyword prominence

Prominence refers to where you place your keyword phrases on your webpage. Search engines will put a higher value on keywords near the top of the page, so make sure your first paragraph is keyword optimized as well as all your Title and H1 tags.

6. Keep them together - keyword proximity

While you do not have to keep all the words in your keyword phrase together for search engine optimization, keeping them close together will add search engine value.

7. Don’t forget to vary your keywords - LSI

In addition to keywords, search engines look for phrases that they expect to see relating to that keyword on the webpage. The presence of these phrases increases your search engine ranking. LSI is designed to make sure keywords are used in context and that irrelevant content that is stuffed with keywords is penalized.

8. Dynamic Linking

To achieve a high search engine ranking it is important to get other sites to link to your membership site. These will be one way links, or reciprocal links, where you link to another site in return for them linking to you. 9. Don’t make them stop to ask for directions.

Structure your site so it’s easy to navigate. If a person can easily find their way, then the search engine spiders will also have an easier time getting around your web pages.

Make sure your membership site has a site map and that all major pages of your site are easily accessible from your members’ home page.

10. Captivate with attention grabbing headlines.

Use informative headlines throughout your webpage content, including your keyword phrases where appropriate.

11. Tag, you’re it.

Include descriptive Alt tags on your graphics. These need to make sense and explain what the graphic is, but you’ll want to also include your keywords if possible.

12. Tag, you’re it again . . .

Use descriptive title tags on all of your web pages to show what the page is about. Limit these to 59 characters. Add descriptive description tags to all web pages, and limited to 150 characters.

written by Hery \\ tags: Google ranking, search engine optimisation, SEO

We all want our web pages to be listed in the top results for Google. So how do you do it? Ask this question of most search engine experts and you’ll probably get a very long answer. It isn’t an exact science because we are all trying to guess what how Google ranks sites.

However there are six really simple steps that you can take that will improve your site for Google and help boost you up the rankings.

Step One:

Are you using your Title tags properly?

These are the tags that you put at the start of your html code. They look something like

These tags are read by Google when it looks at your site and it uses this information to decide what each of your pages is about. You should make sure that you have a different title tag for every page and that it describes your page using the keywords for that page. Avoid titles like Home Page etc.

Step Two:

As with the title tag, you should be using the description meta tag. It looks like this

Search engines read this tag in the same way they read the title tag and they use the information to decide what you pages are about. So use a different one for each page and include the keywords to that page.

Also it’s usually both the title tag and the description tag that are displayed when Google lists your page in its search results. So make sure they are also enticing to click on!

Step Three:

Think about your internal linking.

Make sure you have a good linking structure within your site for the Google to follow as it crawls your site to index it.

Linking text within the main content of your web pages to other pages in your site is a good way to help Google. Don’t just rely on your menus to help Google find its way around.

Check for broken links in your site. There are lots of programs, many free, that will check your site and report any broken links.

Step Four:

Use different keywords for each of your pages.

Google indexes pages not web sites so you don’t need to use the same keyword on every page to optimise for that keyword.

Target each page with a single keyword and make sure you use that through the page. I mentioned using it in title and description tags earlier. You should also try to use your keywords in some of the headings on your site. Make sure you are using the H1, H2 codes for headings.

You should also use the keyword for the page as the linking text from other pages back to the page.

Step Five:

Make sure you have a content rich site. By that I mean lots of words!

Make sure your words are relevant for the topic of your web page. Don’t forget that your web page needs to be readable by your human visitor not just Google.

Images are fine to break up a page and convey meaning to your human visitor, but Google doesn’t see them. If you do use images, make sure you use the alt tag. Google will read these and use the words to help index the web page. However make sure the alt tag describes the picture. Don’t just stuff it with keywords. Using the alt tag is important for addressing web site accessibility which is now a legal requirement in many countries.

Step Six:

Don’t try to trick Google. Avoid techniques like cloaking, keyword stuffing, hidden text or any of the other tricks meant to fool Google because I can assure you they will not work.

They are unethical and frankly unnecessary. If you have a site with a good link structure, full of relevant content you will be rewarded by Google.

I hope you follow through on all of these steps. In themselves they won’t get you top ranking but if you don’t follow them you have no chance of a good ran

written by Hery \\ tags: Google ranking, search engine optimisation, SEO