What are Google Adwords ??
Google offers an advertisement service on its web site and partner sites too. This text-based advertising service is Google AdWords. This requires you to form your own advertisements through targeted keywords. These keywords should relate directly to your product. You incur advertisement costs only if people click at your advertisement. You do not have to pay anything to Google for displaying your advertisement.
Google displays Google AdWords alongside the free search results on its web site for any particular keyword. Therefore, your AdWords could be for the entire range of your products or for any specific product too.
Most Internet marketers consider Google AdWords to be a form of direct marketing. This is because you are able to deliver your message across to individual potential customers. Besides, this form of advertisement is very cost-effective.
You can advertise for as little as $1.50 for a month. You incur an initial cost of $5 as signing up charges at AdWords. Thereafter, you can keep your budget to even as low as five cents each day.
Google does not offer any set price for advertising through AdWords. You have to bid on your keywords. The highest bidder gets the topmost position on the sponsored links section of Google web site. However, Google places maximum importance on the effective advertisements. Therefore, highest bidder may not always find the topmost place.
